Butterfly Marketing Secrets

Back in 2006 Mike Filsaime launched the original Butterfly Marketing Course. It was a huge hit and many saying it was a game changer. The purpose of this software is to force Internet Marketers to use viral marketing strategies they never thought of using before. Things like One Time Offers (OTO’s) and upsells.

Sure the smart Internet Marketers were already doing this but a vast majority of marketers didn’t even know anything about Viral Marketing back then. This was all done through special software that did all these things for you. I can attest to the fact that a lot of people earned a lot of money by using this software, and still do to this day.

The concept of Butterfly Marketing 2.0 comes from the theory that when a Butterfly Flaps its wings, it causes a tiny change in the state of the atmosphere. So over time what the atmosphere could have done it won’t do now because of little changes caused in the atmosphere by all the daily activity that goes on inside of it. So indirectly for example, a small butterfly could prevent a tidal wave. How this applies to Internet Marketing is that small changes you make in your business today could have drastic future effects on your business.

A good example of Viral Marketing was Hotmail. They ended up acquiring hundreds of millions of users without spending a penny for advertising. Microsoft eventually bought them out. All Hotmail did was give away free email accounts. This was big back when the Internet first started. People loved the idea of sending web based email free. Another great example of Viral Marketing was Mark Joyner’s release of Search Engine Tactics back in 1997.

It had millions of downloads over the course of it’s life. And then Yanik Silver’s Autoresponder Magic. I remember reading once where Yanik wished he would have tracked that ebook before it started proliferating all over the place. I also once released an ebook called Gary Shawkey’s Secrets, and it’s still on thousands of websites to this day.

The power of Viral Marketing is what made Mike Filsaime rich and started his career. And Butterfly Marketing 2.0 will end up incorporating a lot of these Viral Marketing Tactics as well. What makes Butterfly Marketing 2.0 different from the original version is that it will include a lot of upgrades for Twitter and Social Media. I read Mike Filsaime’s Twitter posts all the time and notice he is a big fan of Social Media. When you use this product it will be via a Software Interface with printed material you can also study.

Mike Filsaime is an expert at conversions, meaning from the time someone visits your website to the time they actually order the product, he’s very familiar with how things should be from start to finish. He’s also an expert at teaching others how to do the same with his course material. We heard he’s giving 5,000 free copies of Butterfly Marketing 2.0 away but we’re not sure how long that will last. It cost Mike Filsaime $75,000 out of his pocket to prepare these 5,000 packages for release, and you’ll be able to get this free until they are gone. Knowing him they’ll be gone quickly.

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Today I just wanted to quickly comment about Butterfly Marketing 2.0.  A scam?  This is Mike Filsaime’s “relaunch” of his popular selling product that he released about two years ago.  It originally sold for, and has until now, $1997.  Many people, included many of the “gurus” have purchased this product for the two grand.  Mike, recently put this entire product on disc and paper and offered it for for $29.95, “the cost of shipping”.  The only criteria being that you had to try his newsletter for a month.  If you don’t cancel his newsletter before 30 days passes, you will be billed $39.95 per month recurring for it.

Now on the surface this looks to be pretty straight forward, but I have a couple of problems with the ethics behind what he did.  First of all, I have personally had a VERY difficult time in the past trying to cancel another product of his, before it went to recurring payments (also for his newsletter).

I did order Butterfly Marketing this time and while he does a better job of spelling out how to cancel, I find it funny and frustrating that on the cancelme.com page my subscription doesn’t show up after entering my info, even though it shows my name and knows I have an account.  It just won’t show my subscription, thus allowing me to cancel.  So, I’m going to have to find a toll number to call to cancel in the next week or so.  This may not seem like a big thing but it’s part of the profile that he has created by making it difficult for people to cancel his products, thus ensuring a few more payments are made to him, which he of course won’t refund, because you read the disclosure.

So, back to Butterfly Marketing 2.0….. I have just recently received it and although I did not order the original version, I have found that I have an identical digital version on my computer.  From where, I do not know.  I compared what I have to what I received in the mail and they are identical, except Mike has updated his picture that goes above his signature.  I have read through about a quarter of the 124 pages and can verify that it is the same as what I already had.  In addition to this, I received 10 discs.  They are mostly interviews that Mike has done with people pertaining to the ‘Butterfly Effect’ of this type of marketing.

So I won’t pretend to give you anymore of a review of the product other than to reiterate that it seems to just be an identical relaunch of his previous product, but used in a way to get people to sign up for his $40 per month newsletter.

As to my other issue with the ethics behind this. I have seen and heard Mike praise and moan and pat himself on the back for the “gamble” that he is taking by “giving away” this information.  He had video of himself just talking about what a sacrifice he is making and that he is spending $17 per package for a total of 10,000 packages.  Then he talks about the almost $200,000 of his own money that he is willing to sacrifice for this and all that he asks for is us to pay the $29.95 cost of shipping.

C’mon!  Does he seriously think that everyone will believe this sob story?  The facts are that he may very well have spent $17 per product to get ready and package.  That, I believe includes the cost of putting them into the flat rate USPS box that they get shipped in.  This flat rate box doesn’t cost anymore than $12.95 to ship, if that much.  So there is already a profit of, 29.95-12.95=hmmmm, that’s funny, it equals $17 which is his stated cost to produce it and get it ready for shipping!!

So, this whole sob story really is a break-even story at worst, not a loss for him.  In the end he WILL get more subscribers for his newsletter and he WILL get some people to pay him that had wanted to cancel but forgot or couldn’t figure out how.  This is a profit center for him and a way to create future payments, build his list and create continuity programs.

Now, I think really it’s a good plan by him for his business, but I don’t like, as mentioned, some of his tactics used in implementing it.  Making it hard to cancel, bemoaning his potential financial losses and completely misrepresenting his shipping costs are ethical issues that I do not condone.

I have reason to believe that Butterfly Marketing is a fine product, but I hope people weren’t convinced to order it because of the above issues.

I’d like to hear your thoughts!

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Donna Fox is making money and wants to share with you the information that has helped her in establishing her empire online. She has some great techniques that can quickly assist you and your business to make it in the competitive world of online commerce. Donna will leave you wanting to reach the full potential that you can achieve and she will accomplish this with her way of teaching and coaching. Not only is she able to instruct you in some of the greatest online methods she can coach you until you really have then carefully understood and are able to use them fully on your own.

As someone who started out from law school and began to make her way into the world of business, she has gained a full appreciation for how the business world truly works. She bought some real estate herself at an early age and gained many valuable lessons from that experience. From that she went on to purchase more property and find out not only how the real world functioned but also that of the online world. Donna Fox knows what it takes to make business entities, corporations and other trappings that are legally required and she knows that most of these are not nearly as difficult as we are led to believe. She further knows that loans are necessary to create capital, especially venture capital and she realizes how and why to show the average person how these can be obtained easily and legally.

Donna Fox can show you how the Butterfly Marketing Program works and explain to you all of the nuances involved in making it the biggest part of your online marketing plan. Donna herself is one of the specially selected promoters, trainers and instructors for this novel and innovative marketing development and her students can offer their testimonials to the amazing ability she has to connect with the average person. She attributes much of her success to the fact that she is a regular person and she just happened to become successful through effort and work and learning some great strategies that are available to everyone. Much of her work was centered on the Windy City of Chicago and she will tell everyone that this was the place where she learned many of the fundamentals about business and life that she still uses today.

Ms. Fox is known as a wonderfully dynamic and inspiring speaker and she makes frequent guest appearances at seminars and classes so there is always a good chance that you will have an opportunity to see her in person. She spends a great deal of time networking with women marketers and entrepreneurs and takes great pride in her status of a role model in a field that is dominated by males.

Donna is one who understands that there is a difference in genders and marketing and she markets primarily to women in many cases. You will even find her writing her regular column for some of the online money magazines. it titled, “Why She Buys”.

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Are you looking for an edge in the internet marketing industry? Are you researching today’s most popular courses offered by some of the most well known internet marketers themselves? Who is Mike Filsaime and what if anything separates him from the other so called gurus?

New York native Mike Filsaime began in the automotive industry 14 years ago as a car salesman. Mike’s hard work got him a management position with one of the nation’s leading car companies in 1993. He gained extensive sales and marketing experience during his auto years as he oversaw the advertisements for the majority of his dealers. Mike also started a real estate investment firm that was very successful but was ultimately a failed venture. His business associate was embezzling money from their company which forced Mike into foreclosures and the demise of his business.

While most would have just given up on their dreams, he rose to the challenge. He decided that if he was able to be successful with his previous ventures, then he could surely do it again. Mike’s “never give up” mentality is was has helped him realize his dreams in the internet marketing industry.

Mike Filsaime is the author of the Butterfly Marketing Manuscript, which is one of the highest selling e-books to date. Carbon Copy Marketing was his next release, followed by his latest, The 7 Figure Code. The 7 Figure Code claims to provide you with all of the knowledge that you need to develop a successful internet marketing business. Included in this latest release are 15 DVD’s giving you an insight to his 7 figure business, as well as admittance to a workshop with 2 of his biggest mentors. While these products have proven to be effective for many people, you are going to have to be willing to throw out a little cash. His latest release of The 7 Figure Code retails for $997.

So what separates Mikes’s programs from another successful internet marketer’s? Well, not a lot. While his information is very informative and insightful, so are a lot of other internet guru’s. So what does it come down to when looking for a course to follow? You must do your due diligence and choose a course by someone who will motivate you to action. Your best chance of success in the internet marketing industry is by choosing the course of the person who motivates you more than any other. In reality, it’s not the course that will make you successful, it’s your work ethic and drive to succeed. No one else can do it for you. So get going on your path to success!

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In Ray Bradbury’s short story “A Sound of Thunder”, a group of people
travel millions of years into the past to hunt dinosaurs. One of them
accidentally steps on and kills a butterfly, which dramatically alters
the future.

This idea was also taken up in a movie called “The Butterfly Effect”,
starring Aston Kutcher, about a young man who managed to travel to
his past and, by altering earlier events, changed outcomes in his
future, including some that were unforeseen.

The butterfly effect has its roots in chaos theory, where a small
event can have a ripple effect and bring about possible dramatic
changes – the fluttering of a butterfly’s wings possibly forestalling
a monsoon that would have devestated an island.

Successful internet marketing is the result of many such “trivial”
events at work.

But which ones will prove to be significant and how do we sustain,
and even build, the momentum which is generated?

One proven technique is known a viral marketing, which adopts a strategy
that encourages many people to pass on a marketing message to others.
It makes use of multiplication to “explode” the distribution of the
message by willing participants.

Hotmail used this method to get established. When the two founders set up
their free email system, all the messages that were sent by subscribers
had a text message at the bottom which identified Hotmail as the origin.
People would send emails to their friends, who would be tempted to
set up hotmail accounts and send emails to their friends…

Within 24 months, Hotmail had 22 million subscribers, eventually selling
out to Microsoft for about $400 million.

The viral marketing method is:

a. Cheap. Most approaches take just a little time to set up and then others promote your business for you.

b. It has the potential to reach a large audience by geometrical progression, limited only by the enthusiasm of the participants.

c. It can be effectively combined with other forms of promotion.

d. It’s also possible to sell other products than the one you
originally targeted. For instance, if you are selling garden
products, those interested in flowers could also be interested in a catalogue that contains material on lawns, trees, landscaping, garden tools, etc.

e. A viral product is fairly easy to create. It includes ebooks,
articles, branded software, audio and videos, free reports, or even the first three chapters of your ebook.

f. A quality product that users are willing to pass on to others is accompanied by an implied recommendation. They are effectively building your reputation.

Special Considerations:

1. Whatever the product is that you use, it should be of significant value and free – or of very low cost in relation to its perceived value. But usually it is free and easy to pass on.

2. Make it easy for people to pass on by using buttons, active links, tell-a-friend windows, etc. Many products also combine very well with an affiliate program when the affiliate receives some extra benefit from promoting the viral message. For instance, by being able to brand an ebook the affiliate gains credit when a reader buys through a branded link.

3. Buttons and links are not interchangeable. Many email facilities do not handle HTML well, especially those that are web-based. Codes can be easily corrupted. Use active links in emails and save buttons for web pages.

4. Be sure your message includes a clear call to action. There should be no doubt about what you intend recipients to do.

5. The INCENTIVE should be clear to those you want to act.

6. Offer clear instructions so that recipients know HOW to act.

7. The action you require should be simple and obvious. Don’t complicate it or confuse the reader, such as by adding numerous links.

Viral Marketing is but one of many techniques that together have a
cumulative effect in attracting customers and subscribers to your
business – in attracting targeted visitors to your website. Momentum
is gained by aiming every element of the overall strategy at developing
the relationship with your visitors. The momentum builds as it succeeds
in identifying YOU as one of the white hats – someone who can be
trusted to provide value and a solution.

Design your strategy in such a way that there is a positive flow-on
effect into the future rather than one which diminishes after the
initial zeal and enthusiasm which launched your product.

Focus on delivering benefits to your visitors and making it easy
for them to collect. And don’t step on the butterflies.

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