Brian Garvin asked:

When you decide to join the online world and create your own business there are many steps that you must get over before you can be a success. There many individuals who don’t really understand the technical jargon supplied on most of the website and they don’t understand what internet marketing really is when you are talking about free or cheap advertising.

There are many places that offer marketing, but most often the individual walks away with confusion on how to make things actually work. With Butterfly Marketing you are supposed to enter a training program that ensures you will have the marketing knowledge you need to improve the income you are trying to make with your home business.

Basically it works like a lot of the other marketing training programs in that with Butterfly Marketing you take their course, are provided with their marketing strategy for online businesses and then you use those tools. They believe it is up to you to implement the tools in the exact manner they taught you for success. In other words if you are looking at the strategy and believe that some portion of it will not work for your business you may not see the success results they promise.

Butterfly Marketing is supposed to offer you an internet marketing course for a fee. The fee will give you course materials for any type of business as long as you are in sales or services. Basically Butterfly Marketing offers you the materials to help you get your website promoted. You are supposed to be able to reach the top of the search engine list when you follow their procedures.

As long as you keep up with the marketing strategy they are providing you are supposed to increase your income. If you are selling a product online such as an e book you can take the marketing tools Butterfly Marketing Provides and market the website for more visitors to come to your site and purchase your e book. The same can be said for any service or product you are going to sell.

The Butterfly Marketing tools are there to help you find the visitors and turn them into customers. They are going to teach methods on how to get return customers by providing a look at newsletters and other marketing tools that help to procure customers over visitors. They are going to give you ideas on how to structure the actual website as well as how to best promote it. Keep in mind that the Butterfly Marketing course will cost you and it is going to be a level type program.

You will be able to get basic tools to start, and then return for further training as they design new marketing techniques at Butterfly Marketing. The idea is to keep you up to date with new marketing tools and ways to earn income. You want your business to be successful and having a marketing strategy that is successful is the way to do this. It is up to you to determine if Butterfly is right for you.

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Brian Garvin asked:

Back in 2006 Mike Filsaime launched the original Butterfly Marketing Course. It was a huge hit and many saying it was a game changer. The purpose of this software is to force Internet Marketers to use viral marketing strategies they never thought of using before. Things like One Time Offers (OTO’s) and upsells.

Sure the smart Internet Marketers were already doing this but a vast majority of marketers didn’t even know anything about Viral Marketing back then. This was all done through special software that did all these things for you. I can attest to the fact that a lot of people earned a lot of money by using this software, and still do to this day.

The concept of Butterfly Marketing 2.0 comes from the theory that when a Butterfly Flaps its wings, it causes a tiny change in the state of the atmosphere. So over time what the atmosphere could have done it won’t do now because of little changes caused in the atmosphere by all the daily activity that goes on inside of it. So indirectly for example, a small butterfly could prevent a tidal wave. How this applies to Internet Marketing is that small changes you make in your business today could have drastic future effects on your business.

A good example of Viral Marketing was Hotmail. They ended up acquiring hundreds of millions of users without spending a penny for advertising. Microsoft eventually bought them out. All Hotmail did was give away free email accounts. This was big back when the Internet first started. People loved the idea of sending web based email free. Another great example of Viral Marketing was Mark Joyner’s release of Search Engine Tactics back in 1997.

It had millions of downloads over the course of it’s life. And then Yanik Silver’s Autoresponder Magic. I remember reading once where Yanik wished he would have tracked that ebook before it started proliferating all over the place. I also once released an ebook called Gary Shawkey’s Secrets, and it’s still on thousands of websites to this day.

The power of Viral Marketing is what made Mike Filsaime rich and started his career. And Butterfly Marketing 2.0 will end up incorporating a lot of these Viral Marketing Tactics as well. What makes Butterfly Marketing 2.0 different from the original version is that it will include a lot of upgrades for Twitter and Social Media. I read Mike Filsaime’s Twitter posts all the time and notice he is a big fan of Social Media. When you use this product it will be via a Software Interface with printed material you can also study.

Mike Filsaime is an expert at conversions, meaning from the time someone visits your website to the time they actually order the product, he’s very familiar with how things should be from start to finish. He’s also an expert at teaching others how to do the same with his course material. We heard he’s giving 5,000 free copies of Butterfly Marketing 2.0 away but we’re not sure how long that will last. It cost Mike Filsaime $75,000 out of his pocket to prepare these 5,000 packages for release, and you’ll be able to get this free until they are gone. Knowing him they’ll be gone quickly.

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Ivan Kelly asked:

In Ray Bradbury’s short story “A Sound of Thunder”, a group of people
travel millions of years into the past to hunt dinosaurs. One of them
accidentally steps on and kills a butterfly, which dramatically alters
the future.

This idea was also taken up in a movie called “The Butterfly Effect”,
starring Aston Kutcher, about a young man who managed to travel to
his past and, by altering earlier events, changed outcomes in his
future, including some that were unforeseen.

The butterfly effect has its roots in chaos theory, where a small
event can have a ripple effect and bring about possible dramatic
changes – the fluttering of a butterfly’s wings possibly forestalling
a monsoon that would have devestated an island.

Successful internet marketing is the result of many such “trivial”
events at work.

But which ones will prove to be significant and how do we sustain,
and even build, the momentum which is generated?

One proven technique is known a viral marketing, which adopts a strategy
that encourages many people to pass on a marketing message to others.
It makes use of multiplication to “explode” the distribution of the
message by willing participants.

Hotmail used this method to get established. When the two founders set up
their free email system, all the messages that were sent by subscribers
had a text message at the bottom which identified Hotmail as the origin.
People would send emails to their friends, who would be tempted to
set up hotmail accounts and send emails to their friends…

Within 24 months, Hotmail had 22 million subscribers, eventually selling
out to Microsoft for about $400 million.

The viral marketing method is:

a. Cheap. Most approaches take just a little time to set up and then others promote your business for you.

b. It has the potential to reach a large audience by geometrical progression, limited only by the enthusiasm of the participants.

c. It can be effectively combined with other forms of promotion.

d. It’s also possible to sell other products than the one you
originally targeted. For instance, if you are selling garden
products, those interested in flowers could also be interested in a catalogue that contains material on lawns, trees, landscaping, garden tools, etc.

e. A viral product is fairly easy to create. It includes ebooks,
articles, branded software, audio and videos, free reports, or even the first three chapters of your ebook.

f. A quality product that users are willing to pass on to others is accompanied by an implied recommendation. They are effectively building your reputation.

Special Considerations:

1. Whatever the product is that you use, it should be of significant value and free – or of very low cost in relation to its perceived value. But usually it is free and easy to pass on.

2. Make it easy for people to pass on by using buttons, active links, tell-a-friend windows, etc. Many products also combine very well with an affiliate program when the affiliate receives some extra benefit from promoting the viral message. For instance, by being able to brand an ebook the affiliate gains credit when a reader buys through a branded link.

3. Buttons and links are not interchangeable. Many email facilities do not handle HTML well, especially those that are web-based. Codes can be easily corrupted. Use active links in emails and save buttons for web pages.

4. Be sure your message includes a clear call to action. There should be no doubt about what you intend recipients to do.

5. The INCENTIVE should be clear to those you want to act.

6. Offer clear instructions so that recipients know HOW to act.

7. The action you require should be simple and obvious. Don’t complicate it or confuse the reader, such as by adding numerous links.

Viral Marketing is but one of many techniques that together have a
cumulative effect in attracting customers and subscribers to your
business – in attracting targeted visitors to your website. Momentum
is gained by aiming every element of the overall strategy at developing
the relationship with your visitors. The momentum builds as it succeeds
in identifying YOU as one of the white hats – someone who can be
trusted to provide value and a solution.

Design your strategy in such a way that there is a positive flow-on
effect into the future rather than one which diminishes after the
initial zeal and enthusiasm which launched your product.

Focus on delivering benefits to your visitors and making it easy
for them to collect. And don’t step on the butterflies.

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Jesse Miller asked:

Are You familiar with John E. Kennedy and Albert Lasker from the early 1900’s? That’s where my point of this Article is about. There is a Story that I had heard that is probably fake, but it sounds good.

It is a lesson in copy writing itself. It started when an unknown copywriter named John E. Kennedy sent a note to A.L. Thomas of the Lord & Thomas Advertising agency. His note read: “ I am in the saloon downstairs. I can tell you what advertising is. I know you don’t know. It would mean much to me to have you know that it is and it will mean much to you. If you wish to know what advertising is, send the word “yes” down by the bell boy.” Signed, John E. Kennedy.

That note would have ended up in the trash if Albert Lasker had not been in the office. Unknown to Kennedy, Lasker had been searching for the answer to that question for 7 years.

Lasker was the rising star at Lord & Thomas, The third largest ad agency in the world. It was 1904 when at the age of 24, he was made a partner and was paid $52,000. Yet, he did not know what advertising was. Nor could he find someone else who knew.

Lasker was quickly to sent for Kennedy, starving for the answer. In that meeting history was changed for advertising, Three words were spoken “Salesmanship In Print,” The concept was so basic and so effective that no one has since been able to improve upon it.

After being exposed to this powerful concept, Lasker commissioned the brilliant Kennedy to write down the set of principles into a series of lessons which were then used to train Lasker and the Lord & Thomas copywriters.

Lord & Thomas soon became the training center for the advertising world. Lord & Thomas, under Lasker’s direction and by using Salesmanship-In-Print became the most admired agency in the world.

The reason I told that story was to give you an ideal of how powerful three simple words can affect the out come of your writing copy. The most simple wording can give you the most sales, so keep in mind that it doesn’t have to be an elaborate sales copy to make you money being simple and to the point is key. Its giving your audience what they want and delivering it with simple copy.

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Amy Byland asked:

If you have an online business, you may have heard about something called “the butterfly effect”. You may be wondering what exactly it is and how it works. More importantly you may be curious as to how it can be beneficial for your online business.

Basically, the “butterfly effect” is a marketing strategy or theory. It implements several marketing tools. When the butterfly effect is applied to your online business strategy, the outcome is increasing amounts of revenue. The butterfly effect uses “viral marketing” as just one of its tools. To know what “viral marketing” is and how it works, let’s take a look at an example of how a flu virus spreads. The way a flu spreads, it happens rapidly. One person who catches the flu, gives it to ten people in passing. The ten people who caught the bug pass it on to 100 people, because they each passed it to ten people. All of this flu exposure and catching happened with one original pass from one person. This is the same as what happens in viral marketing.

Now I am not talking about computer viruses, I’m talking about how the strategy for marketing has the same wide reaching and multiplying effect as a virus. That is what “viral marketing” is. When it is applied as a strategy to your online business, the outcome is a literally multiplying stream of income. What the butterfly effect talks about is how to achieve this effect for your business. There are tools you can use to create this multiplying effect. And no, I’m not talking about chain letter email or something. There are certain tools and systems you can implement that have a multiplying effect.

And this is what the butterfly effect talks about and shows you how to do. Everything happens naturally when you use the system. That’s why it’s so easy to increase your sales revenue. You implement the system and it just starts working for you.

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Aisha Danna asked:

Online marketing has become an integral part of people’s lives, especially the ones living in urbanised surroundings. Everyday, we, as customers, are exposed to several publicity gimmicks, thrown at us in varied forms on the World Wide Web. Buying and selling of products and services on the Internet are the ‘in-thing’ in today’s business world.

When Internet was first introduced, very few businessmen actually realised its potential as a marketing tool. About 12 years go, the biggest of entrepreneurs declared it unfit for commercial purposes. Back then, it was just used for simpler tasks like emailing and data transfer.

One of the very first Internet service providers, Netscape, brought the online world into prominence by exploring its commercial potentiality. The company wanted the Web to be more accessible to people willing to buy and sell things online. In August, 1995, Netscape went public with its shares. Within weeks, public interest swelled up and advertisers lapped up at this golden opportunity. The wide reach, easy accessibility and cost-effectiveness of Internet made online marketing a highly sought-after service.

Netscape’s phenomenal success gave birth to the Internet boom that has gone on to affect global businesses in a major way. With time, this medium has gained prominence in the lives of entrepreneurs who wish to promote their business using this inexpensive and global platform. In fact, statistics also point to the immense success that this mass medium has sparked off. Americans and Europeans get the top honours in terms of marketing transactions held online. In fact, according to sources, more than one-third of Web users are into Online Marketing. This trend is predicted to dominate marketing circles, as reach of the Web threatens to overpower the impact of print and electronic forms of media.

Terms like search engine marketing, viral marketing, email marketing and affiliate marketing have been integrated into the wide sphere of the ‘virtual’ marketplace. Ideal for almost all types of products and services, irrespective of the size of the business, online marketing promises to reign the world of trade with its simple and effective guidelines.

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Joel Christopher asked:

Butterfly marketing is getting much of the hype. Mike Filsaime has already convinced a lot of people that butterfly marketing actually works. There are three major reasons as to the unparalleled success of sites that employ butterfly marketing in their business.

Some people contest that butterfly marketing is not worth it and that it is not as effective, but it actually possess three strengths that make other techniques pale in comparison to it.

Usefulness

Like any other viral marketing thing, it has to be useful. You must be able to give out something of value to your readers. This is what sets apart butterfly marketing sites. They establish to their readers that they are worth something and that there are load of good deals to expect.

An example of this is the work of Keith Lowen. Keith Lowen has several sites that are great. He is giving away a lot of valuable audio transcripts and things like that of the interviews he did on topics important to his target market.

Built-in Affiliate Program

The second reason is that these Butterfly Marketing sites has a built-in affiliate program. The thrust of the Butterfly Marketing campaign is that it manages everything and lessens the hassles of marketing.

When a visitor joins the site, he or she is automatically given an affiliate URL and told, “If you want to make money when we sell one-time offer, if you promote it to people that you know and they buy from you, then we will give you an affiliate commission on it.” And it read in the box, “Nothing extra. As soon as you join, you have it.”

Typically, there are a bunch of different membership areas, and depending upon how the site is set up, either you go straight to the membership area or you go to a page that basically says, “If you want to get to your downloads right away, click here.” But first, and then they tell you right away, “What is in it for you? Why should you promote this site? Here is how you can make money promoting the site.” And that is whether you paid to get in or you did not pay, whether it is free, it is the same.

Built-in E-mail Broadcast System

And finally, it has a built-in e-mail broadcast system, so everyone who joins this site will be open to the owner of the site. The owner can continuously market to them from then until they either unsubscribe from the mailings or delete their membership.

This permanent broadcasting system is very efficient and you will almost never run out of buyers with it. The sky is the limit when it comes to marketing to those who subscribed under a Butterfly Marketing program.

The thrust of the butterfly marketing campaign is to help you undergo metamorphosis in dealing with your lead from prospects to buyers. The stages of the butterfly is synonymous to the stages of converting your leads into customers, and with these stages abundantly showered with advantages we mentioned above, it is really a tough strategy to beat.

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Corinne Mansfield asked:

A video by Nike, ‘Nike Naked Running Camp’, shows a fictional group of running enthusiasts who love nothing more than to streak naked across the US wilderness.

The imaginary running camp is based in South Dakota’s Bear Butte (a genuine State Park), and group members gather every day to embark on long-distance runs wearing nothing but their favourite pair of Nikes.

It seems that sports and viral videos may have a natural connection. Eight months ago, EA Sports capitalised on social media with their Tiger Woods YouTube video.

The sports games company noticed a video clip by an EA Sports enthusiast on YouTube, ‘Jesus Shot’. It featured a glitch in their Tiger Woods PGA Tour game which made it seem that Tiger Woods was walking on water.

EA Sports’ video reply, ‘Walk on Water’, featured the real Tiger Woods in a scene where he apparently walks on water to take a shot from the middle of a lake.

The clip skyrocketed in popularity and is now a classic example of successful viral marketing.

Why go viral?

While it’s difficult to get right, viral marketing can be a great way to engage with customers and increase brand loyalty.

The key is to show that the company is in touch with the zeitgeist and happy to meet users on their own terms, creating a level platform for interaction.

This kind of interaction is very different from the traditional method of advertising, where the advertiser to consumer relationship automatically takes on more of a teacher/student character.

That old, one-sided approach seems increasingly unbalanced and outmoded as open interaction between brand and consumer becomes the norm.

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