Butterfly Marketing Secrets

In Ray Bradbury’s short story “A Sound of Thunder”, a group of people
travel millions of years into the past to hunt dinosaurs. One of them
accidentally steps on and kills a butterfly, which dramatically alters
the future.

This idea was also taken up in a movie called “The Butterfly Effect”,
starring Aston Kutcher, about a young man who managed to travel to
his past and, by altering earlier events, changed outcomes in his
future, including some that were unforeseen.

The butterfly effect has its roots in chaos theory, where a small
event can have a ripple effect and bring about possible dramatic
changes – the fluttering of a butterfly’s wings possibly forestalling
a monsoon that would have devestated an island.

Successful internet marketing is the result of many such “trivial”
events at work.

But which ones will prove to be significant and how do we sustain,
and even build, the momentum which is generated?

One proven technique is known a viral marketing, which adopts a strategy
that encourages many people to pass on a marketing message to others.
It makes use of multiplication to “explode” the distribution of the
message by willing participants.

Hotmail used this method to get established. When the two founders set up
their free email system, all the messages that were sent by subscribers
had a text message at the bottom which identified Hotmail as the origin.
People would send emails to their friends, who would be tempted to
set up hotmail accounts and send emails to their friends…

Within 24 months, Hotmail had 22 million subscribers, eventually selling
out to Microsoft for about $400 million.

The viral marketing method is:

a. Cheap. Most approaches take just a little time to set up and then others promote your business for you.

b. It has the potential to reach a large audience by geometrical progression, limited only by the enthusiasm of the participants.

c. It can be effectively combined with other forms of promotion.

d. It’s also possible to sell other products than the one you
originally targeted. For instance, if you are selling garden
products, those interested in flowers could also be interested in a catalogue that contains material on lawns, trees, landscaping, garden tools, etc.

e. A viral product is fairly easy to create. It includes ebooks,
articles, branded software, audio and videos, free reports, or even the first three chapters of your ebook.

f. A quality product that users are willing to pass on to others is accompanied by an implied recommendation. They are effectively building your reputation.

Special Considerations:

1. Whatever the product is that you use, it should be of significant value and free – or of very low cost in relation to its perceived value. But usually it is free and easy to pass on.

2. Make it easy for people to pass on by using buttons, active links, tell-a-friend windows, etc. Many products also combine very well with an affiliate program when the affiliate receives some extra benefit from promoting the viral message. For instance, by being able to brand an ebook the affiliate gains credit when a reader buys through a branded link.

3. Buttons and links are not interchangeable. Many email facilities do not handle HTML well, especially those that are web-based. Codes can be easily corrupted. Use active links in emails and save buttons for web pages.

4. Be sure your message includes a clear call to action. There should be no doubt about what you intend recipients to do.

5. The INCENTIVE should be clear to those you want to act.

6. Offer clear instructions so that recipients know HOW to act.

7. The action you require should be simple and obvious. Don’t complicate it or confuse the reader, such as by adding numerous links.

Viral Marketing is but one of many techniques that together have a
cumulative effect in attracting customers and subscribers to your
business – in attracting targeted visitors to your website. Momentum
is gained by aiming every element of the overall strategy at developing
the relationship with your visitors. The momentum builds as it succeeds
in identifying YOU as one of the white hats – someone who can be
trusted to provide value and a solution.

Design your strategy in such a way that there is a positive flow-on
effect into the future rather than one which diminishes after the
initial zeal and enthusiasm which launched your product.

Focus on delivering benefits to your visitors and making it easy
for them to collect. And don’t step on the butterflies.

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Are You familiar with John E. Kennedy and Albert Lasker from the early 1900’s? That’s where my point of this Article is about. There is a Story that I had heard that is probably fake, but it sounds good.

It is a lesson in copy writing itself. It started when an unknown copywriter named John E. Kennedy sent a note to A.L. Thomas of the Lord & Thomas Advertising agency. His note read: “ I am in the saloon downstairs. I can tell you what advertising is. I know you don’t know. It would mean much to me to have you know that it is and it will mean much to you. If you wish to know what advertising is, send the word “yes” down by the bell boy.” Signed, John E. Kennedy.

That note would have ended up in the trash if Albert Lasker had not been in the office. Unknown to Kennedy, Lasker had been searching for the answer to that question for 7 years.

Lasker was the rising star at Lord & Thomas, The third largest ad agency in the world. It was 1904 when at the age of 24, he was made a partner and was paid $52,000. Yet, he did not know what advertising was. Nor could he find someone else who knew.

Lasker was quickly to sent for Kennedy, starving for the answer. In that meeting history was changed for advertising, Three words were spoken “Salesmanship In Print,” The concept was so basic and so effective that no one has since been able to improve upon it.

After being exposed to this powerful concept, Lasker commissioned the brilliant Kennedy to write down the set of principles into a series of lessons which were then used to train Lasker and the Lord & Thomas copywriters.

Lord & Thomas soon became the training center for the advertising world. Lord & Thomas, under Lasker’s direction and by using Salesmanship-In-Print became the most admired agency in the world.

The reason I told that story was to give you an ideal of how powerful three simple words can affect the out come of your writing copy. The most simple wording can give you the most sales, so keep in mind that it doesn’t have to be an elaborate sales copy to make you money being simple and to the point is key. Its giving your audience what they want and delivering it with simple copy.

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I have been in the internet/marketing business for a period of time now. The Butterfly Marketing Manuscript is not a work from home business that I find to be inexpensive enough for a newbie to get started with. The cost is $1,497.00 which would be a little discouraging if you didn’t make any money. To me, that’s a chunk of change that would be better suited to pay for a mortgage, rent, car, etc…. you get the point. On one review of this business marketing website, the person says that “this is all old recycled products that I believe have failed in the past.” I have also perused many other blogs / and forums that earmark it to be a SCAM. With all the business marketing material/ ebooks on the internet, one would wonder what to buy. I think even $100.00 is too much to spend .

When looking for a home-based affiliate marketing program, what we want is a program that:lets you do it in your spare time that is user friendly has a proven system in place has great customer support and coaching staff is inexpensive (under $100.00) provides forums and other free services to help you along in your journey of internet marketing does not offer a “pie in the sky” so to speak In summary, in order to make any kind of money with any and all kinds of marketing ie( MLM, networking, or internet) you must be willing to be coachable and teachable. Just because you didn’t get that first person in your down line or make your first sale doesn’t mean that you should give up. Check out this website that I found that will give you all of these things that I have outlined above.

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If you have an online business, you may have heard about something called “the butterfly effect”. You may be wondering what exactly it is and how it works. More importantly you may be curious as to how it can be beneficial for your online business.

Basically, the “butterfly effect” is a marketing strategy or theory. It implements several marketing tools. When the butterfly effect is applied to your online business strategy, the outcome is increasing amounts of revenue. The butterfly effect uses “viral marketing” as just one of its tools. To know what “viral marketing” is and how it works, let’s take a look at an example of how a flu virus spreads. The way a flu spreads, it happens rapidly. One person who catches the flu, gives it to ten people in passing. The ten people who caught the bug pass it on to 100 people, because they each passed it to ten people. All of this flu exposure and catching happened with one original pass from one person. This is the same as what happens in viral marketing.

Now I am not talking about computer viruses, I’m talking about how the strategy for marketing has the same wide reaching and multiplying effect as a virus. That is what “viral marketing” is. When it is applied as a strategy to your online business, the outcome is a literally multiplying stream of income. What the butterfly effect talks about is how to achieve this effect for your business. There are tools you can use to create this multiplying effect. And no, I’m not talking about chain letter email or something. There are certain tools and systems you can implement that have a multiplying effect.

And this is what the butterfly effect talks about and shows you how to do. Everything happens naturally when you use the system. That’s why it’s so easy to increase your sales revenue. You implement the system and it just starts working for you.

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Online marketing has become an integral part of people’s lives, especially the ones living in urbanised surroundings. Everyday, we, as customers, are exposed to several publicity gimmicks, thrown at us in varied forms on the World Wide Web. Buying and selling of products and services on the Internet are the ‘in-thing’ in today’s business world.

When Internet was first introduced, very few businessmen actually realised its potential as a marketing tool. About 12 years go, the biggest of entrepreneurs declared it unfit for commercial purposes. Back then, it was just used for simpler tasks like emailing and data transfer.

One of the very first Internet service providers, Netscape, brought the online world into prominence by exploring its commercial potentiality. The company wanted the Web to be more accessible to people willing to buy and sell things online. In August, 1995, Netscape went public with its shares. Within weeks, public interest swelled up and advertisers lapped up at this golden opportunity. The wide reach, easy accessibility and cost-effectiveness of Internet made online marketing a highly sought-after service.

Netscape’s phenomenal success gave birth to the Internet boom that has gone on to affect global businesses in a major way. With time, this medium has gained prominence in the lives of entrepreneurs who wish to promote their business using this inexpensive and global platform. In fact, statistics also point to the immense success that this mass medium has sparked off. Americans and Europeans get the top honours in terms of marketing transactions held online. In fact, according to sources, more than one-third of Web users are into Online Marketing. This trend is predicted to dominate marketing circles, as reach of the Web threatens to overpower the impact of print and electronic forms of media.

Terms like search engine marketing, viral marketing, email marketing and affiliate marketing have been integrated into the wide sphere of the ‘virtual’ marketplace. Ideal for almost all types of products and services, irrespective of the size of the business, online marketing promises to reign the world of trade with its simple and effective guidelines.

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